International Business and Emerging Economy Firms: Volume I: Universal Issues and the Chinese Perspective

Marin Alexandrov Marinov (Editor), Svetla Trifonova Marinova (Editor), Jorma Larimo (Editor), Tiina Leposky (Editor)

Research output: Book/ReportAnthologyResearchpeer-review

Abstract

How do firms from emerging economies seek to internationalize their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, with a special focus on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book will provide useful reading for those researching emerging markets and globalization, as well as Asian Business more specifically.
Original languageEnglish
PublisherPalgrave Macmillan
Volume1
Number of pages259
ISBN (Print)978-3-030-24481-1
ISBN (Electronic)978-3-030-24482-8
DOIs
Publication statusPublished - 23 Sep 2019
SeriesPalgrave Studies of Internationalization in Emerging Markets

Keywords

  • Multinational Enterprises
  • Internationalization
  • Asia
  • Asian Business
  • International business relationships
  • globalization
  • MNCs
  • Employee commitment
  • born global

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