Internationalization of interbrew in eastern Europe: A case study

Marin Alexandrov Marinov; Svetla Trifonova Marinova

doi:10.4324/9781315191355

Internationalization of interbrew in eastern Europe: A case study

Marin Alexandrov Marinov, Svetla Trifonova Marinova

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

Abstract

The management of Interbrew, the largest Belgian brewery, is currently facing market challenges in the implementation of their global investment strategy. The management are determined to build on the company’s wellestablished value system. Interbrew has always considered the customer of primary importance. The high quality of products, professionalism, innovation and willingness for communication set the cornerstones of the internationalizing strategy pursued by the company.

Original language	English
Title of host publication	Internationalization in Central and Eastern Europe
Number of pages	29
Publisher	CRC Press
Publication date	1 Jan 2018
Pages	204-232
ISBN (Print)	9781138726529
ISBN (Electronic)	9781351751834
DOIs	https://doi.org/10.4324/9781315191355
Publication status	Published - 1 Jan 2018
Externally published	Yes

Access to Document

10.4324/9781315191355

AUB Link

Search for the material in Aalborg University Library's search engine

Cite this

@inbook{e9fcdcc7003343aa8e6740067ae34ff8,

title = "Internationalization of interbrew in eastern Europe: A case study",

abstract = "The management of Interbrew, the largest Belgian brewery, is currently facing market challenges in the implementation of their global investment strategy. The management are determined to build on the company{\textquoteright}s wellestablished value system. Interbrew has always considered the customer of primary importance. The high quality of products, professionalism, innovation and willingness for communication set the cornerstones of the internationalizing strategy pursued by the company.",

author = "Marinov, {Marin Alexandrov} and Marinova, {Svetla Trifonova}",

year = "2018",

month = jan,

day = "1",

doi = "10.4324/9781315191355",

language = "English",

isbn = "9781138726529",

pages = "204--232",

booktitle = "Internationalization in Central and Eastern Europe",

publisher = "CRC Press",

}

TY - CHAP

T1 - Internationalization of interbrew in eastern Europe

T2 - A case study

AU - Marinov, Marin Alexandrov

AU - Marinova, Svetla Trifonova

PY - 2018/1/1

Y1 - 2018/1/1

N2 - The management of Interbrew, the largest Belgian brewery, is currently facing market challenges in the implementation of their global investment strategy. The management are determined to build on the company’s wellestablished value system. Interbrew has always considered the customer of primary importance. The high quality of products, professionalism, innovation and willingness for communication set the cornerstones of the internationalizing strategy pursued by the company.

AB - The management of Interbrew, the largest Belgian brewery, is currently facing market challenges in the implementation of their global investment strategy. The management are determined to build on the company’s wellestablished value system. Interbrew has always considered the customer of primary importance. The high quality of products, professionalism, innovation and willingness for communication set the cornerstones of the internationalizing strategy pursued by the company.

UR - http://www.scopus.com/inward/record.url?scp=85016900810&partnerID=8YFLogxK

U2 - 10.4324/9781315191355

DO - 10.4324/9781315191355

M3 - Book chapter

AN - SCOPUS:85016900810

SN - 9781138726529

SP - 204

EP - 232

BT - Internationalization in Central and Eastern Europe

PB - CRC Press

ER -

Internationalization of interbrew in eastern Europe: A case study

Abstract

Access to Document

AUB Link

Other files and links

Fingerprint

Cite this