Introduction

focuses on the various relations and interactions between food and media: between practices of representation of food in the media and practices of interpretation of mediated food by media users. It aims to show that contemporary food studies need to pay more attention to the significance of media in relation. The chapter also offers ways to initiate and develop the media dimension of food cultures both methodologically and theoretically in its numerous arenas. It develops three ideas and argues that the ideas of practice, distinction and heterotopia offer a productive way of thinking about and analysing the entanglements of food and media. The various practices and combinations of food and media could be seen as a battlefield of competing identity discourses, discourses that seek legitimate ground to claim hegemony by or through food.