Introduction: Marketing in emerging economies

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Research Handbook of Marketing in Emerging Economies
Editors	Marin Marinov
Publisher	Edward Elgar Publishing
Publication date	28 Apr 2017
Pages	1-8
ISBN (Print)	978 1 78471 316 4
ISBN (Electronic)	978 1 78471 317 1
Publication status	Published - 28 Apr 2017

Keywords

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title = "Introduction: Marketing in emerging economies",

keywords = "Marketing, Emerging economies",

author = "Marinov, {Marin Alexandrov}",

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editor = "Marin Marinov",

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}

TY - CHAP

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PY - 2017/4/28

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KW - Marketing

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M3 - Book chapter

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BT - Research Handbook of Marketing in Emerging Economies

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