Introduction: Marketing in emerging economies

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

2 Citations (Scopus)
Original languageEnglish
Title of host publicationResearch Handbook of Marketing in Emerging Economies
EditorsMarin Marinov
PublisherEdward Elgar Publishing
Publication date28 Apr 2017
Pages1-8
ISBN (Print)978 1 78471 316 4
ISBN (Electronic)978 1 78471 317 1
Publication statusPublished - 28 Apr 2017

Keywords

  • Marketing
  • Emerging economies

Cite this