| Original language | English |
|---|---|
| Title of host publication | Emerging Markets of Central and Eastern Europe: The Balkans. |
| Publisher | Palgrave Macmillan |
| Publication date | 2005 |
| Pages | 1-15 |
| ISBN (Print) | 1403947503 |
| Publication status | Published - 2005 |
Introduction: Marketing in the Balkan Region.
Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review