Ironic Branding?: The Concept of Ironic Selling Propositions in Danish TV-ads

Ironic Branding? The Concept of Ironic Selling Propositions in Danish TV-ads

Lars Pynt Andersen

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Advances in Consumer Research
Volume	6
Number of pages	6
ISSN	0098-9258
Publication status	Published - 2003
Externally published	Yes

@article{5ab2b694a0c848d38f1e4a646f538dde,

title = "Ironic Branding?: The Concept of Ironic Selling Propositions in Danish TV-ads",

author = "{Pynt Andersen}, Lars",

note = "Opstilling: 659.18 pyn L{\o}be nr.: 041061",

year = "2003",

language = "English",

volume = "6",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Association for Consumer Research",

}