Is Mass Customization Sustainable?

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearch

Abstract

Mass customizers are like other companies currently experiencing an increasing customer demand for environmentally sustainable products as well as an increasingly strict legislation regarding environmental sustainability. This paper addresses the issue whether the concepts mass customization and sustainability are fundamentally compatible by asking the question: can a mass customized product be sustainable? Several factors could indicate that mass customized products are less sustainable than standardized products; however other factors suggest the opposite. This paper explores these factors during three life cycle phases for a product: Production, Use and End of Life. It is concluded that there is not an unambiguous causal relationship between mass customization and sustainability; however several factors unique to mass customized products are essential to consider during product and process development to create sustainable products.
Original languageEnglish
Title of host publicationProceedings of the MCPC 2011 Conference on Mass Customization, Personalization and Co-Creation : Bridging Mass Customization and Open Innovation
EditorsHenry Chesbrough, Frank T. Piller, Mitchell Tseng
Number of pages8
Publication date2011
Publication statusPublished - 2011
EventMCPC 2011 World Conference on Mass Customization and Personalization - San Francisco, United States
Duration: 16 Nov 201119 Nov 2011

Conference

ConferenceMCPC 2011 World Conference on Mass Customization and Personalization
CountryUnited States
CitySan Francisco
Period16/11/201119/11/2011
SeriesHaas School of Business, University of California, Berkeley

Cite this

Petersen, T. D., Jørgensen, K. A., Nielsen, K., & Taps, S. B. (2011). Is Mass Customization Sustainable? In H. Chesbrough, F. T. Piller, & M. Tseng (Eds.), Proceedings of the MCPC 2011 Conference on Mass Customization, Personalization and Co-Creation: Bridging Mass Customization and Open Innovation Haas School of Business, University of California, Berkeley
Petersen, Thomas Ditlev ; Jørgensen, Kaj Asbjørn ; Nielsen, Kjeld ; Taps, Stig B. / Is Mass Customization Sustainable?. Proceedings of the MCPC 2011 Conference on Mass Customization, Personalization and Co-Creation: Bridging Mass Customization and Open Innovation. editor / Henry Chesbrough ; Frank T. Piller ; Mitchell Tseng. 2011. (Haas School of Business, University of California, Berkeley).
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title = "Is Mass Customization Sustainable?",
abstract = "Mass customizers are like other companies currently experiencing an increasing customer demand for environmentally sustainable products as well as an increasingly strict legislation regarding environmental sustainability. This paper addresses the issue whether the concepts mass customization and sustainability are fundamentally compatible by asking the question: can a mass customized product be sustainable? Several factors could indicate that mass customized products are less sustainable than standardized products; however other factors suggest the opposite. This paper explores these factors during three life cycle phases for a product: Production, Use and End of Life. It is concluded that there is not an unambiguous causal relationship between mass customization and sustainability; however several factors unique to mass customized products are essential to consider during product and process development to create sustainable products.",
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Petersen, TD, Jørgensen, KA, Nielsen, K & Taps, SB 2011, Is Mass Customization Sustainable? in H Chesbrough, FT Piller & M Tseng (eds), Proceedings of the MCPC 2011 Conference on Mass Customization, Personalization and Co-Creation: Bridging Mass Customization and Open Innovation. Haas School of Business, University of California, Berkeley, San Francisco, United States, 16/11/2011.

Is Mass Customization Sustainable? / Petersen, Thomas Ditlev; Jørgensen, Kaj Asbjørn; Nielsen, Kjeld; Taps, Stig B.

Proceedings of the MCPC 2011 Conference on Mass Customization, Personalization and Co-Creation: Bridging Mass Customization and Open Innovation. ed. / Henry Chesbrough; Frank T. Piller; Mitchell Tseng. 2011. (Haas School of Business, University of California, Berkeley).

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearch

TY - GEN

T1 - Is Mass Customization Sustainable?

AU - Petersen, Thomas Ditlev

AU - Jørgensen, Kaj Asbjørn

AU - Nielsen, Kjeld

AU - Taps, Stig B.

PY - 2011

Y1 - 2011

N2 - Mass customizers are like other companies currently experiencing an increasing customer demand for environmentally sustainable products as well as an increasingly strict legislation regarding environmental sustainability. This paper addresses the issue whether the concepts mass customization and sustainability are fundamentally compatible by asking the question: can a mass customized product be sustainable? Several factors could indicate that mass customized products are less sustainable than standardized products; however other factors suggest the opposite. This paper explores these factors during three life cycle phases for a product: Production, Use and End of Life. It is concluded that there is not an unambiguous causal relationship between mass customization and sustainability; however several factors unique to mass customized products are essential to consider during product and process development to create sustainable products.

AB - Mass customizers are like other companies currently experiencing an increasing customer demand for environmentally sustainable products as well as an increasingly strict legislation regarding environmental sustainability. This paper addresses the issue whether the concepts mass customization and sustainability are fundamentally compatible by asking the question: can a mass customized product be sustainable? Several factors could indicate that mass customized products are less sustainable than standardized products; however other factors suggest the opposite. This paper explores these factors during three life cycle phases for a product: Production, Use and End of Life. It is concluded that there is not an unambiguous causal relationship between mass customization and sustainability; however several factors unique to mass customized products are essential to consider during product and process development to create sustainable products.

M3 - Article in proceeding

T3 - Haas School of Business, University of California, Berkeley

BT - Proceedings of the MCPC 2011 Conference on Mass Customization, Personalization and Co-Creation

A2 - Chesbrough, Henry

A2 - Piller, Frank T.

A2 - Tseng, Mitchell

ER -

Petersen TD, Jørgensen KA, Nielsen K, Taps SB. Is Mass Customization Sustainable? In Chesbrough H, Piller FT, Tseng M, editors, Proceedings of the MCPC 2011 Conference on Mass Customization, Personalization and Co-Creation: Bridging Mass Customization and Open Innovation. 2011. (Haas School of Business, University of California, Berkeley).