Is Mass Customization Sustainable?

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearch


Mass customizers are like other companies currently experiencing an increasing customer demand for environmentally sustainable products as well as an increasingly strict legislation regarding environmental sustainability. This paper addresses the issue whether the concepts mass customization and sustainability are fundamentally compatible by asking the question: can a mass customized product be sustainable? Several factors could indicate that mass customized products are less sustainable than standardized products; however other factors suggest the opposite. This paper explores these factors during three life cycle phases for a product: Production, Use and End of Life. It is concluded that there is not an unambiguous causal relationship between mass customization and sustainability; however several factors unique to mass customized products are essential to consider during product and process development to create sustainable products.
Original languageEnglish
Title of host publicationProceedings of the MCPC 2011 Conference on Mass Customization, Personalization and Co-Creation : Bridging Mass Customization and Open Innovation
EditorsHenry Chesbrough, Frank T. Piller, Mitchell Tseng
Number of pages8
Publication date2011
Publication statusPublished - 2011
EventMCPC 2011 World Conference on Mass Customization and Personalization - San Francisco, United States
Duration: 16 Nov 201119 Nov 2011


ConferenceMCPC 2011 World Conference on Mass Customization and Personalization
Country/TerritoryUnited States
CitySan Francisco
SeriesHaas School of Business, University of California, Berkeley

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