It’s Intertwined! Barriers and Motivations for Second-hand Product Consumption

Second-hand product consumption is pivotal for the success of circular economies, yet engaging in the shopping transactions presents challenges. While still niche, these shopping channels validate consumers’ acceptance and purchasing of pre-owned products influenced by various factors identified through literature. This paper synthesizes the literature on barriers and motivations to second-hand product consumption, clarifying their influence and contextual nuances. Drawing from 20 semi-structured interviews enriches qualitative data through affinity diagramming. It extends findings by identifying two barriers (identity discrepancy and lack of exchange service) and six motivations (supporting charity, material value, showcasing expertise, resale value, easy ownership, and self-care). Additionally, it analyses four deviant cases, revealing the complexity of second-hand product consumption dynamics. Findings underscore these dynamics depend on context, shopping experience, and product type rather than category. Elucidating this contributes significantly to understanding consumer behaviour and provides valuable insights for designing strategies that promote circular consumption and sustainable lifestyles.