An adaption to smart technologies in homes will inevitably produce new conditions for everyday life and thus also for relations between gender and ethical consumption. The home can be seen as a feminine domain and research shows that men tend to be more technically interested, whereas women generally tend to be more environmentally concerned and engaged in taking action according to climate changes. The smart technology agenda, which now focus on a masculine ideal consumer, might therefore benefit from a stronger inclusion of women to support a successful adaptation of smart technologies in everyday life. Acknowledging how everyday life and home are gendered and that gender roles are produced and reproduced through everyday practices, is therefore vital to ensure a successful transition into a smart home future. Otherwise, the risk is that the development will contribute to producing further gender inequalities in everyday practices.
Translated title of the contributionKøn og etisk energiforbrug i smart homes
Original languageEnglish
JournalJournals of Consumer Ethics
Issue number2
Pages (from-to)111-119
Publication statusPublished - 2 Nov 2017

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