Can Participatory Action Research Create Value for Business Model Innovation?

Mogens Sparre, Ole Horn Rasmussen, Alf Michael Fast

Research output: Contribution to conference without publisher/journalPaper without publisher/journalResearchpeer-review

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Abstract: Participatory Action Research (PAR) has a longer academic history compared with the idea of business models (BMs). This paper indicates how industries gain by using the combined methodology. The research question "Can participatory action research create value for Business Model Innovation (BMI)?” – has been investigated from five different perspectives based upon The Business Model Cube and The Where to Look Model. Using both established and newly developed tools the paper presents how. Theory and data from two cases are presented and it is demonstrated how industry increase their monetary and/or non-monetary value creation doing BMI based upon PAR.
The process is essential and using the methodology of PAR creates meaning. Behind the process, the RAR methodology and its link to BM and BMI may contribute to theory construction and creation of a common language in academia around the idea of BM and BMI.
Translated title of the contributionKan deltagerinvolveret Aktions Forskning skabe værdi for Business Model inovation.
Original languageEnglish
Publication date18 Jun 2017
Publication statusPublished - 18 Jun 2017
EventThe XXVIII ISPIM Innovation Conference 2017: Composing the Innovation Symphony - Wienna, Austria
Duration: 18 Jun 201721 Jun 2017


ConferenceThe XXVIII ISPIM Innovation Conference 2017
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