Knowledge Generation in Technology-Enhanced Health Exhibitions: Using Eye-Tracking Methods to Understand Audience Knowledge Generation in Health Promotion Exhibitions

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Abstract

This paper presents results from eye-tracking studies of audience interaction and knowledge generation in the
technology-enhanced health promotion exhibition PULSE at a science centre in Copenhagen, Denmark. The main purpose of
the study was to understand what types of knowledge audiences build in health promotion exhibitions designed to include
direct physical interaction. The current study is part of the larger PULSE project, which aims to develop innovative health
promotion activities that include a science museum exhibition as a key setting. The primary target group is families with
children age 6–12. Health promotion technologies are defined here, as technologies designed specifically for the purpose of
health promotion, be they educational or focused on physical activities. The study was conducted in late 2015 and comprised
eight families with children in 2nd-6th grade visiting the science centre. Eye-tracking glasses and qualitative interviews were
used to collect data. Before entering the PULSE exhibition, one adult in each family group and one child in each school group
were asked to wear eye-tracking equipment while interacting with various installations. Primarily adult test persons were
chosen because wearing the eye-tracking glasses seemed less of an intrusion for adult visitors than for children. The glasses
recorded audio, video and gaze point from the test person’s point of view. All members of each group were interviewed
briefly following their interaction with the exhibition to understand how they had experienced the exhibition, what they saw
as the thematic focus and if they thought they had gained new knowledge from the activities. Results from the project
indicated that the participants gained knowledge linked to both health fitness topics and social aspects. Results also showed
that the exhibition supported both themes related to discovering new types of physical activity and themes of collaboration
and social family activity.
Original languageEnglish
Title of host publicationEuropean Conference on e-Learning
EditorsJarmila Novotná, Antonín Jancarík
Number of pages11
Place of PublicationCharles University, Prague, Czech Republic
PublisherAcademic Conferences and Publishing International
Publication date2016
Pages450-460
ISBN (Print)978-1-910810-70-5
Publication statusPublished - 2016
EventECEL 2016: 15th European Conference on e-learning - Charles University, Prague, Czech Republic
Duration: 27 Oct 201628 Oct 2016
http://www.academic-conferences.org/conferences/ecel/

Conference

ConferenceECEL 2016: 15th European Conference on e-learning
LocationCharles University
Country/TerritoryCzech Republic
CityPrague
Period27/10/201628/10/2016
Internet address
Series Proceedings of the European Conference on e-Learning
ISSN2048-8637

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