Abstract
In order to support decision making in companies, who want to implement Mass Customisation (MC) and Product Configuration, a previously published model for customisation is developed. This model identifies customisation in four different levels, ranging from the structure level at the bottom, through the performance level and the experience level to the learning level at the top. This model has a dual view with customers/demand at one side and product/supplier at the other side. It is developed so that it can be generally applied and, typically, product designers must decide how far up in levels the customisation should aim.
This paper sets special focus on the upper levels of customisation, especially the learning level, and it is shown that products with a large range of user-oriented functionalities often require much training to use and that customers on the other hand are sometimes not prepared for such a learning effort. Means for overcoming this inequality must come in focus by the supplier and provided with the product.
This paper sets special focus on the upper levels of customisation, especially the learning level, and it is shown that products with a large range of user-oriented functionalities often require much training to use and that customers on the other hand are sometimes not prepared for such a learning effort. Means for overcoming this inequality must come in focus by the supplier and provided with the product.
Translated title of the contribution | Kundeorientering og Kunde-Produkt Læring |
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Original language | English |
Title of host publication | Bridging Mass Customization and Open Innovation : Proceedings of the MCPC 2011 conference on Mass Customization, Personalization and Co-Creation |
Editors | Henry Chesbrough, Frank T. Piller, Mitchell Tseng |
Number of pages | 8 |
Place of Publication | University of California, Berkeley |
Publisher | University of California |
Publication date | 2011 |
Publication status | Published - 2011 |
Event | MCPC 2011 World Conference on Mass Customization and Personalization - San Francisco, United States Duration: 16 Nov 2011 → 19 Nov 2011 |
Conference
Conference | MCPC 2011 World Conference on Mass Customization and Personalization |
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Country/Territory | United States |
City | San Francisco |
Period | 16/11/2011 → 19/11/2011 |