This part of the report focuses on the Nordics. It highlights that in the region there is a direct line from actual/practical location placement in film and television production, to location branding for local areas, to general national and transnational spatial branding, to the creation of a location-based ideology around transnational collaboration and cultural relationships. In conclusion, it is clear that patience and public expenditure are important ingredients if such ‘likemindedness’ through media production and distribution is sought on a larger geopolitical level.
|Title of host publication||Location branding and cultural tourism|
|Editors||Cathrin Bengesser, Kim Toft Hansen, Lynge Stegger Gemzøe|
|Number of pages||6|
|Publication date||11 Feb 2020|
|Publication status||Published - 11 Feb 2020|