Location placement in Nordic Noir

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Abstract

This part of the report focuses on the Nordics. It highlights that in the region there is a direct line from actual/practical location placement in film and television production, to location branding for local areas, to general national and transnational spatial branding, to the creation of a location-based ideology around transnational collaboration and cultural relationships. In conclusion, it is clear that patience and public expenditure are important ingredients if such ‘likemindedness’ through media production and distribution is sought on a larger geopolitical level.
Original languageEnglish
Title of host publicationLocation branding and cultural tourism
EditorsCathrin Bengesser, Kim Toft Hansen, Lynge Stegger Gemzøe
Number of pages6
Publication date11 Feb 2020
Pages25-30
Article number5
Publication statusPublished - 11 Feb 2020

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  • Location marketing and cultural tourism

    Bengesser, C. (ed.), Hansen, K. T. (ed.) & Stegger Gemzøe, L. (ed.), 11 Feb 2020, 104 p.

    Research output: Book/ReportReportResearchpeer-review

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