Luxury entrepreneurship exploration of an extravagant hotel with ESG adoption and legitimation

Dennis P. Sakalauskas; Romeo V. Turcan

Luxury entrepreneurship exploration of an extravagant hotel with ESG adoption and legitimation

Dennis P. Sakalauskas^*, Romeo V. Turcan

^*Corresponding author for this work

Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research › peer-review

Abstract

This paper aims to shed light on the entrepreneurial motivation and ESG adoption intersection within the context of a luxury-based hotel. Concentration is on a new venture in the luxury sector, with a specific focus on the world’s most sustainable luxury-based hotel, averaging at a retail price of $4,000 USD per one evening hotel stay. The uncovered empirical evidence and the emerging theory of entrepreneurship motivation and ESG adoption intersection in the luxury-based hotel sector offers insight into this substantive juncture. Still, it also provides a foundation for future research of ESG integration in luxury entrepreneurship. Our preliminary data suggests the luxurious constituent of entrepreneurship can drive personal brand status and fame in the eyes of consumers, but also other stakeholders (e.g., the industry and the media), despite not being an immediate underlying motivator for creating a luxury-based new venture, such as a luxury hotel.

Original language	English
Publication date	Jun 2023
Publication status	Published - Jun 2023
Event	Legitimation of Newness and EU Agenda for Change Conference - Aalborg University Business School, Copenhagen, Denmark Duration: 22 Jun 2023 → 23 Jun 2023 https://www.tbrp.aau.dk/lnetn/network-training/conference/

Conference

Conference	Legitimation of Newness and EU Agenda for Change Conference
Location	Aalborg University Business School
Country/Territory	Denmark
City	Copenhagen
Period	22/06/2023 → 23/06/2023
Internet address	https://www.tbrp.aau.dk/lnetn/network-training/conference/

Keywords

Entrepreneurship
luxury
Hotels
Sustainability
Motivation
Legitimation

AUB Link

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TBRP: Theory Building Research Programme
Turcan, R. V., Fraser, N., Fast, M. & Simonsen, M. K.
Department of Business and Management, Faculty of Social Sciences, Aalborg University, Aalborg, Denmark.
14/09/2012 → …
Project: Research
LNETN: Legitimation of Newness and Its Impact on EU Agenda for Change
Turcan, R. V., Ahokangas, P., Mackenzie, N., Andersson, S., Dholakia, N., Fraser, N., Castler, H., Korkiakoski, M., Korkiakoski, M., Yrjola, S., Mould, C., Lundum, H., Matikainen, J., Hamill, S., Jakobsen, B. K. & Szwebs, W.
Forsknings- og Innovationsstyrelsen
01/01/2020 → 31/12/2023
Project: Research

Cite this

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title = "Luxury entrepreneurship exploration of an extravagant hotel with ESG adoption and legitimation",

abstract = "This paper aims to shed light on the entrepreneurial motivation and ESG adoption intersection within the context of a luxury-based hotel. Concentration is on a new venture in the luxury sector, with a specific focus on the world{\textquoteright}s most sustainable luxury-based hotel, averaging at a retail price of $4,000 USD per one evening hotel stay. The uncovered empirical evidence and the emerging theory of entrepreneurship motivation and ESG adoption intersection in the luxury-based hotel sector offers insight into this substantive juncture. Still, it also provides a foundation for future research of ESG integration in luxury entrepreneurship. Our preliminary data suggests the luxurious constituent of entrepreneurship can drive personal brand status and fame in the eyes of consumers, but also other stakeholders (e.g., the industry and the media), despite not being an immediate underlying motivator for creating a luxury-based new venture, such as a luxury hotel.",

keywords = "Entrepreneurship, luxury, Hotels, Sustainability, Motivation, Legitimation",

author = "Sakalauskas, {Dennis P.} and Turcan, {Romeo V.}",

year = "2023",

month = jun,

language = "English",

note = "Legitimation of Newness and EU Agenda for Change Conference ; Conference date: 22-06-2023 Through 23-06-2023",

url = "https://www.tbrp.aau.dk/lnetn/network-training/conference/",

}

Luxury entrepreneurship exploration of an extravagant hotel with ESG adoption and legitimation. / Sakalauskas, Dennis P.; Turcan, Romeo V.
2023. Paper presented at Legitimation of Newness and EU Agenda for Change Conference, Copenhagen, Denmark.

Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research › peer-review

TY - CONF

T1 - Luxury entrepreneurship exploration of an extravagant hotel with ESG adoption and legitimation

AU - Sakalauskas, Dennis P.

AU - Turcan, Romeo V.

PY - 2023/6

Y1 - 2023/6

N2 - This paper aims to shed light on the entrepreneurial motivation and ESG adoption intersection within the context of a luxury-based hotel. Concentration is on a new venture in the luxury sector, with a specific focus on the world’s most sustainable luxury-based hotel, averaging at a retail price of $4,000 USD per one evening hotel stay. The uncovered empirical evidence and the emerging theory of entrepreneurship motivation and ESG adoption intersection in the luxury-based hotel sector offers insight into this substantive juncture. Still, it also provides a foundation for future research of ESG integration in luxury entrepreneurship. Our preliminary data suggests the luxurious constituent of entrepreneurship can drive personal brand status and fame in the eyes of consumers, but also other stakeholders (e.g., the industry and the media), despite not being an immediate underlying motivator for creating a luxury-based new venture, such as a luxury hotel.

AB - This paper aims to shed light on the entrepreneurial motivation and ESG adoption intersection within the context of a luxury-based hotel. Concentration is on a new venture in the luxury sector, with a specific focus on the world’s most sustainable luxury-based hotel, averaging at a retail price of $4,000 USD per one evening hotel stay. The uncovered empirical evidence and the emerging theory of entrepreneurship motivation and ESG adoption intersection in the luxury-based hotel sector offers insight into this substantive juncture. Still, it also provides a foundation for future research of ESG integration in luxury entrepreneurship. Our preliminary data suggests the luxurious constituent of entrepreneurship can drive personal brand status and fame in the eyes of consumers, but also other stakeholders (e.g., the industry and the media), despite not being an immediate underlying motivator for creating a luxury-based new venture, such as a luxury hotel.

KW - Entrepreneurship

KW - luxury

KW - Hotels

KW - Sustainability

KW - Motivation

KW - Legitimation

M3 - Paper without publisher/journal

T2 - Legitimation of Newness and EU Agenda for Change Conference

Y2 - 22 June 2023 through 23 June 2023

ER -

Luxury entrepreneurship exploration of an extravagant hotel with ESG adoption and legitimation

Abstract

Conference

Keywords

AUB Link

Fingerprint

Projects

TBRP: Theory Building Research Programme

LNETN: Legitimation of Newness and Its Impact on EU Agenda for Change

Cite this