Mолдова в поисках брэнда

Translated title of the contribution: Moldova in search for its brand

Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

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Abstract

In this magazine article Romeo V. Turcan discusses the need and the urgency to develop, in co-operation with both the private and public sectors, a dynamic national brand for the Republic of Moldova, as well as an international marketing strategy to efficiently and effectively promote this brand in both domestic and international markets.
Translated title of the contributionMoldova in search for its brand
Original languageRussian
NewspaperBusiness Class
Publication statusPublished - Mar 2008

Keywords

  • Country branding
  • Country of origin, brand perception, brands, developed country, transitional country
  • Moldova

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