In this magazine article Romeo V. Turcan discusses the need and the urgency to develop, in co-operation with both the private and public sectors, a dynamic national brand for the Republic of Moldova, as well as an international marketing strategy to efficiently and effectively promote this brand in both domestic and international markets.
|Translated title of the contribution||Moldova in search for its brand|
|Publication status||Published - Mar 2008|
- Country branding
- Country of origin, brand perception, brands, developed country, transitional country