Mapping wind-power controversies on social media: Facebook as a powerful mobilizer of local resistance

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Abstract

Social media is a powerful communication tool through its universality and ease of access, which potentially has a huge impact on implementation of wind power. This study investigate a large corpus of Danish Facebook pages advocating anti-wind power viewpoints, distinguishing between localisation, different user groups, subjects and activity types. In doing this the following questions are answered: How localised are wind protests on Facebook?; To what extent can we perform a qualitative discourse analysis on different groups of Facebook users?; What can be said about the differences between community and cross-cutting Facebook users?; How are the voiced concerns articulated?; How are concerns managed by Facebook users?
Original languageEnglish
Article number111223
JournalEnergy Policy
Volume138
ISSN0301-4215
DOIs
Publication statusPublished - Mar 2020

Keywords

  • Wind Power
  • Wind Energy
  • Controversy Mapping
  • Digital Methods
  • Facebook
  • Public acceptance
  • Qualitative discourse analysis
  • Social media
  • Energy planning
  • Socio-technical controversy
  • Wind turbines
  • Anti-Wind power viewpoints
  • Mapping controversies
  • Wind power resistance
  • Social acceptance
  • Strategic communication

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