Market knowledge learning in emerging markets: An empirical study

Waheed Akbar Bhatti, Agnieszka Chwialkowska*, David Nickell, Minna Rollins

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review


The turbulent environment that occurs within emerging markets creates a very specific environment for market knowledge learning. Current literature has focused mainly on market knowledge learning's impact on firm performance in developed markets. This paper focuses on market knowledge learning in emerging markets. The study examined multinational telecommunication organisations that provide mobile services in Pakistan. The relationships between various components of market knowledge learning and firm performance are investigated. The findings suggest that new knowledge acquisition, sense-making of acquired knowledge, and the subsequent implementation contributes to organisational knowledge and positively impacts firm performance. This study contributes to the debate on the differences in market knowledge learning in developed and emerging markets.

Original languageEnglish
JournalInternational Journal of Management and Decision Making
Issue number4
Pages (from-to)376-391
Number of pages16
Publication statusPublished - 2021

Bibliographical note

Publisher Copyright:
© 2021 Inderscience Enterprises Ltd.


  • Customer needs
  • Knowledge creation
  • Knowledge dissemination
  • Knowledge implementation
  • Knowledge interpretation
  • Knowledge networks
  • Learning
  • Relationships
  • Sense-making


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