Market-oriented strategies of subsidiaries of multinational corporations in Ghana

John Kuada, Constant Sunu

Research output: Contribution to journal › Journal article › Research › peer-review

1 Citation (Scopus)

Abstract

Udgivelsesdato: 2008

Original language	English
Journal	African Journal of Business and Economic Research
Volume	3
Issue number	1
Pages (from-to)	41-65
ISSN	1750-4554
Publication status	Published - 2008

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title = "Market-oriented strategies of subsidiaries of multinational corporations in Ghana",

abstract = "Udgivelsesdato: 2008",

keywords = "Market orientation, Developing countries, Africa, Ghana",

author = "John Kuada and Constant Sunu",

year = "2008",

language = "English",

volume = "3",

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T1 - Market-oriented strategies of subsidiaries of multinational corporations in Ghana

AU - Kuada, John

AU - Sunu, Constant

PY - 2008

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N2 - Udgivelsesdato: 2008

AB - Udgivelsesdato: 2008

KW - Market orientation

KW - Developing countries

KW - Africa

KW - Ghana

M3 - Journal article

SN - 1750-4554

VL - 3

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EP - 65

JO - African Journal of Business and Economic Research

JF - African Journal of Business and Economic Research

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