Marketing Approaches in Bulgaria

Marin Alexandrov Marinov, Anthony Cox, George Avlonitis

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	European Journal of Marketing
Volume	27
Issue number	11/12
Pages (from-to)	35-46
ISSN	0309-0566
Publication status	Published - 1993

AUB Link

@article{b7ac5e87fe5544d2b009e57170e82483,

title = "Marketing Approaches in Bulgaria",

author = "Marinov, {Marin Alexandrov} and Anthony Cox and George Avlonitis",

year = "1993",

language = "English",

volume = "27",

pages = "35--46",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "JAI Press",

number = "11/12",

}