Marketing as Social Construction: Alternative Views on the Interface between the Enterprise and the Environment

Olav Jull Sørensen, Julia F. Popova

Research output: Book/ReportBookResearch

Original languageEnglish
Place of PublicationAalborg
PublisherAalborg Universitetsforlag
Publication statusPublished - 1997
SeriesInternational Business Economics Reprint series
Number12
ISSN0908-4088

Keywords

  • Social Construction
  • Marketing Environment
  • Marketing Planning
  • Marketing Approaches
  • Marketing Research

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