Marketing at Work: LEGO: An Old Brand Story with a New Beginning

Jeanne Sørensen

Marketing at Work: LEGO: An Old Brand Story with a New Beginning

Jeanne Sørensen

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Marketing, An Introduction : Global Edition
Editors	Phillip Kotler, Gary Armstrong
Place of Publication	UK
Publisher	Pearson Longman
Publication date	2014
Chapter	8
Publication status	Published - 2014

Bibliographical note

Det er en del af kapitel 8. Det indgår som en case i kapitlet, derfor er det ikke en kapiteloverskrift, og kan ikke ses i den overordnede oversigt over kapitler. Princippet med 'marketing at work' beskrives her:
http://catalogue.pearsoned.co.uk/educator/product/Marketing-An-Introduction-Global-Edition-12E/9781292016788.page

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Cite this

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