Marketing, economic growth, and competitive strategies of firms in Africa

John Kuada*

*Corresponding author

Research output: Contribution to journalReview articleResearchpeer-review

4 Citations (Scopus)
Original languageEnglish
JournalAfrican Journal of Economic and Management Studies
Volume7
Issue number1
Pages (from-to)2-8
Number of pages7
ISSN2040-0705
DOIs
Publication statusPublished - 2016

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Growth strategy
Economic growth
Competitive strategy
Africa
Marketing
Bottom of the pyramid
Design methodology
Developing economies
Trade liberalization
Firm performance
African countries
Income
Urban areas
Research issues

Keywords

  • Africa
  • Competitive strategy
  • Economic growth
  • Marketing

Cite this

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title = "Marketing, economic growth, and competitive strategies of firms in Africa",
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pages = "2--8",
journal = "African Journal of Economic and Management Studies",
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Marketing, economic growth, and competitive strategies of firms in Africa. / Kuada, John.

In: African Journal of Economic and Management Studies, Vol. 7, No. 1, 2016, p. 2-8.

Research output: Contribution to journalReview articleResearchpeer-review

TY - JOUR

T1 - Marketing, economic growth, and competitive strategies of firms in Africa

AU - Kuada, John

PY - 2016

Y1 - 2016

KW - Africa

KW - Competitive strategy

KW - Economic growth

KW - Marketing

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DO - 10.1108/AJEMS-02-2016-0014

M3 - Review article

VL - 7

SP - 2

EP - 8

JO - African Journal of Economic and Management Studies

JF - African Journal of Economic and Management Studies

SN - 2040-0705

IS - 1

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