Marketing Objectives and Strategies in the Process of Foreign Direct Investment in Central and Eastern European Countries

Marin Alexandrov Marinov; Svetla Trifonova Marinova

doi:10.1007/978-3-319-17356-6_56

Marketing Objectives and Strategies in the Process of Foreign Direct Investment in Central and Eastern European Countries

Marin Alexandrov Marinov, Svetla Trifonova Marinova

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Global Perspectives in Marketing for the 21st Century : Proceedings of the 1999 World Marketing Congress
Editors	A. K. Manrai, H. L. Meadow
Publisher	Springer
Publication date	Jan 2015
Pages	178-181
ISBN (Print)	978-3-319-17355-9
ISBN (Electronic)	978-3-319-17356-6
DOIs	https://doi.org/10.1007/978-3-319-17356-6_56
Publication status	Published - Jan 2015
Externally published	Yes

Series	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN	2363-6165

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10.1007/978-3-319-17356-6_56

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Marinov, M. A., & Marinova, S. T. (2015). Marketing Objectives and Strategies in the Process of Foreign Direct Investment in Central and Eastern European Countries. In A. K. Manrai, & H. L. Meadow (Eds.), Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (pp. 178-181). Springer. https://doi.org/10.1007/978-3-319-17356-6_56

Marinov, Marin Alexandrov ; Marinova, Svetla Trifonova. / Marketing Objectives and Strategies in the Process of Foreign Direct Investment in Central and Eastern European Countries. Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress. editor / A. K. Manrai ; H. L. Meadow. Springer, 2015. pp. 178-181 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Marinov, MA & Marinova, ST 2015, Marketing Objectives and Strategies in the Process of Foreign Direct Investment in Central and Eastern European Countries. in AK Manrai & HL Meadow (eds), Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress. Springer, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp. 178-181. https://doi.org/10.1007/978-3-319-17356-6_56

Marketing Objectives and Strategies in the Process of Foreign Direct Investment in Central and Eastern European Countries. / Marinov, Marin Alexandrov ; Marinova, Svetla Trifonova.
Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress. ed. / A. K. Manrai; H. L. Meadow. Springer, 2015. p. 178-181 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

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Marinov MA , Marinova ST. Marketing Objectives and Strategies in the Process of Foreign Direct Investment in Central and Eastern European Countries. In Manrai AK, Meadow HL, editors, Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress. Springer. 2015. p. 178-181. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-17356-6_56