Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality?

Simon Møberg Torp, Lars Pynt Andersen

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

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Original languageEnglish
Title of host publicationThe Handbook of Organizational Rhetoric and Communication
EditorsØyvind Ihlen, Robert L. Heath
Place of PublicationHoboken, NJ
PublisherWiley
Publication date11 May 2018
Chapter5
ISBN (Print)1119265746, 9781119265740
ISBN (Electronic)9781119265771
DOIs
Publication statusPublished - 11 May 2018

Keywords

  • Marketing
  • Rhetoric
  • Advertising
  • Organizational Communication
  • Organizational rhetoric

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