Marketing South African wines in Denmark

Case of BotRiver Winery

Hamid Moini, John Kuada

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationMarketing Management and Strategy : An African Casebook
EditorsGeorge Tesear, John Kuada
Number of pages13
Place of PublicationLondon and New York
PublisherRoutledge
Publication date2013
Pages116-128
Article numberPart V
Chapter7
ISBN (Print)978-0-415-78333-0
Publication statusPublished - 2013

Cite this

Moini, H., & Kuada, J. (2013). Marketing South African wines in Denmark: Case of BotRiver Winery. In G. Tesear, & J. Kuada (Eds.), Marketing Management and Strategy: An African Casebook (pp. 116-128). [Part V] London and New York: Routledge.
Moini, Hamid ; Kuada, John. / Marketing South African wines in Denmark : Case of BotRiver Winery. Marketing Management and Strategy: An African Casebook. editor / George Tesear ; John Kuada. London and New York : Routledge, 2013. pp. 116-128
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Moini, H & Kuada, J 2013, Marketing South African wines in Denmark: Case of BotRiver Winery. in G Tesear & J Kuada (eds), Marketing Management and Strategy: An African Casebook., Part V, Routledge, London and New York, pp. 116-128.

Marketing South African wines in Denmark : Case of BotRiver Winery. / Moini, Hamid; Kuada, John.

Marketing Management and Strategy: An African Casebook. ed. / George Tesear; John Kuada. London and New York : Routledge, 2013. p. 116-128 Part V.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

TY - CHAP

T1 - Marketing South African wines in Denmark

T2 - Case of BotRiver Winery

AU - Moini, Hamid

AU - Kuada, John

PY - 2013

Y1 - 2013

M3 - Book chapter

SN - 978-0-415-78333-0

SP - 116

EP - 128

BT - Marketing Management and Strategy

A2 - Tesear, George

A2 - Kuada, John

PB - Routledge

CY - London and New York

ER -

Moini H, Kuada J. Marketing South African wines in Denmark: Case of BotRiver Winery. In Tesear G, Kuada J, editors, Marketing Management and Strategy: An African Casebook. London and New York: Routledge. 2013. p. 116-128. Part V