Mass Customization and Performance Assessment: Overview and Research Directions

Simon Haahr Storbjerg; Thomas Ditlev Brunø; Kjeld Nielsen

doi:10.1007/978-3-319-04271-8_29

Mass Customization and Performance Assessment: Overview and Research Directions

Simon Haahr Storbjerg, Thomas Ditlev Brunø, Kjeld Nielsen

Mass Customization

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

2 Citations (Scopus)

Abstract

Mass customization (MC) has been introduced as the future of manufacturing,
and great results have been proven. Recent research, however, documents
a high failure rate for companies trying to adapt to MC as a business
strategy. Making this transition is, as highlighted by several scholars, an enterprise
transformation that requires strategic control mechanisms. This paper contributes
to existing MC literature with an overview and analysis of available MC performance
assessment methods. Shortcomings of the literature are identified and
directions for future research given.

Original language	English
Title of host publication	Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014)
Publisher	Springer
Publication date	2014
Pages	333-348
Chapter	29
ISBN (Electronic)	978-3-319-04271-8
DOIs	https://doi.org/10.1007/978-3-319-04271-8_29
Publication status	Published - 2014
Event	the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014) - Aalborg, Denmark Duration: 4 Feb 2014 → 7 Feb 2014

Conference

Conference	the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014)
Country/Territory	Denmark
City	Aalborg
Period	04/02/2014 → 07/02/2014

Series	Lecture Notes in Production Engineering
ISSN	2194-0525

Access to Document

10.1007/978-3-319-04271-8_29

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Cite this

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title = "Mass Customization and Performance Assessment: Overview and Research Directions",

abstract = "Mass customization (MC) has been introduced as the future of manufacturing,and great results have been proven. Recent research, however, documentsa high failure rate for companies trying to adapt to MC as a businessstrategy. Making this transition is, as highlighted by several scholars, an enterprisetransformation that requires strategic control mechanisms. This paper contributesto existing MC literature with an overview and analysis of available MC performanceassessment methods. Shortcomings of the literature are identified anddirections for future research given.",

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Storbjerg, SH, Brunø, TD & Nielsen, K 2014, Mass Customization and Performance Assessment: Overview and Research Directions. in Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014). Springer, Lecture Notes in Production Engineering, pp. 333-348, the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, 04/02/2014. https://doi.org/10.1007/978-3-319-04271-8_29

Mass Customization and Performance Assessment: Overview and Research Directions. / Storbjerg, Simon Haahr; Brunø, Thomas Ditlev ; Nielsen, Kjeld.
Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014). Springer, 2014. p. 333-348 (Lecture Notes in Production Engineering).

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

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