Mass Customization as Innovation Driver of International Competitiveness in Peripheral Regional SME Subcontractors

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Abstract

The manufacturing literature has for long been occupied with the
linking of manufacturing capabilities with the competitive advantages of the
company. The dominant manufacturing content approach is concerned with
the consistent set of decisions about process technology design and organizational
practices that can be exploited as competitive capabilities. This paper suggests that
an open network structure demands a transformation of peripheral-located SME
subcontractor from traditional customized producer to mass customized producer.
Mass customization as an instrument for the transformation process consisting of
practical tools on many different company levels will comply with the challenges
the international competition charts.
Original languageEnglish
Title of host publicationProceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014)
PublisherSpringer
Publication date2014
Pages349-358
Chapter30
ISBN (Electronic)978-3-319-04271-8
DOIs
Publication statusPublished - 2014
Eventthe 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014) - Aalborg, Denmark
Duration: 4 Feb 20147 Feb 2014

Conference

Conferencethe 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014)
Country/TerritoryDenmark
CityAalborg
Period04/02/201407/02/2014
SeriesLecture Notes in Production Engineering
ISSN2194-0525

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