Mass Customization in Heathcare: Insights and Future Research Directions

Atanu Chaudhuri, Paul Lillrank

Research output: Contribution to journalJournal articleResearchpeer-review

4 Citations (Scopus)
403 Downloads (Pure)
Original languageEnglish
JournalJournal of Advances in Management Research
Volume10
Issue number2
Pages (from-to)176-191
Number of pages15
ISSN0972-7981
Publication statusPublished - 2013
Externally publishedYes

Cite this