Mass Customization in Heathcare: Insights and Future Research Directions

Atanu Chaudhuri, Paul Lillrank

Research output: Contribution to journalJournal articleResearchpeer-review

10 Citations (Scopus)
653 Downloads (Pure)
Original languageEnglish
JournalJournal of Advances in Management Research
Volume10
Issue number2
Pages (from-to)176-191
Number of pages15
ISSN0972-7981
Publication statusPublished - 2013
Externally publishedYes

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