Mass Customization in SMEs: Literature Review and Research Directions

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Original languageEnglish
Title of host publicationManaging Complexity : Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015), Montreal, Canada, October 20th-22th, 2015
EditorsJocelyn Bellemare, Serge Carrier , Kjeld Nielsen, Frank T. Piller
PublisherSpringer
Publication date2017
Pages195-203
ISBN (Print)978-3-319-29056-0
ISBN (Electronic)978-3-319-29058-4
DOIs
Publication statusPublished - 2017
EventThe 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015), - Montreal, Canada
Duration: 20 Oct 201522 Oct 2015

Conference

ConferenceThe 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015),
CountryCanada
CityMontreal
Period20/10/201522/10/2015
SeriesSpringer Proceedings in Business and Economics
ISSN2198-7246

Keywords

  • Mass customization
  • SME
  • Literature review

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