Mass Customization Measurements Metrics

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Abstract

A recent survey has indicated that 17 % of companies have ceased mass
customizing less than 1 year after initiating the effort. This paper presents measurement
for a company’s mass customization performance, utilizing metrics
within the three fundamental capabilities: robust process design, choice navigation,
and solution space development. A mass customizer when assessing performance
with these metrics can identify within which areas improvement would
increase competitiveness the most and enable more efficient transition to mass
customization.
Original languageEnglish
Title of host publicationProceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014)
PublisherSpringer
Publication date2014
Pages359-376
Chapter31
ISBN (Electronic)978-3-319-04271-8
DOIs
Publication statusPublished - 2014
Eventthe 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014) - Aalborg, Denmark
Duration: 4 Feb 20147 Feb 2014

Conference

Conferencethe 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014)
Country/TerritoryDenmark
CityAalborg
Period04/02/201407/02/2014
SeriesLecture Notes in Production Engineering
ISSN2194-0525

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