Media Richness, Knowledge sharing and computer progamming by virtual Software teams

Idongesit Williams, Albert Gyamfi

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review


Software programming is a task with high analysability. However, knowledge sharing is an intricate part of the software programming process. Today, new media platforms have been adopted to enable knowledge sharing between virtual teams. Taking into consideration the high task analyzability and the task characteristics involved in software development, the question is if the media richness of the current media platform is effective in enabling knowledge sharing among these virtual teams? An exploratory research was conducted on a software company in Denmark. The data was gathered was analyzed qualitatively using narrative analysis. This paper concludes, based on the case being investigated, that rich media does not fit the task characteristics of a software programmer. It further concludes that Media richness does affect knowledge sharing in these virtual teams. This is because the current lean media actually enables knowledge sharing as it fits the core characteristics of the software programming process.
Original languageEnglish
Title of host publicationEvaluating Media Richness in Organizational Learning
EditorsAlbert Gyamfi, Idongesit Williams
Number of pages20
PublisherIGI global
Publication date2018
ISBN (Print)9781522529569
ISBN (Electronic)9781522529576
Publication statusPublished - 2018


  • Organizational learning
  • media richness
  • media richness theory


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