Micro- and macro-segmentation of the European market for financial services

Niels Peter Mols, Per Nikolaj Bukh, David Birks

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Targeting, Measurement and Analysis for Marketing
Volume8
Issue number3
Pages (from-to)276-293
Number of pages18
ISSN0967-3237
Publication statusPublished - 2000
Externally publishedYes

Projects

Service management og marketing i finanssektoren

Bukh, P. N., Mols, N. P., Nielsen, J. F. & Blenker, P.

01/01/199731/12/2009

Project: Research

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