Micro- and macro-segmentation of the European market for financial services

Niels Peter Mols, Per Nikolaj Bukh, David Birks

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Journal of Targeting, Measurement and Analysis for Marketing
Volume	8
Issue number	3
Pages (from-to)	276-293
Number of pages	18
ISSN	0967-3237
Publication status	Published - 2000
Externally published	Yes

AUB Link

Service management og marketing i finanssektoren
Bukh, P. N., Mols, N. P., Nielsen, J. F. & Blenker, P.
01/01/1997 → 31/12/2009
Project: Research

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AU - Mols, Niels Peter

AU - Bukh, Per Nikolaj

AU - Birks, David

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JO - Journal of Targeting, Measurement and Analysis for Marketing

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