Moralizing meat consumption in the disruptive era of climate change: The case of emergent adults

Alice Grønhøj; Malene Gram

Moralizing meat consumption in the disruptive era of climate change: The case of emergent adults

Alice Grønhøj, Malene Gram

Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research › peer-review

Abstract

We explore emergent adults’ perceptions of responsibility for meat reduction in the transition to living independently. Enacting meat reduction in the context of everyday life, a ‘moral meat reduction grammar’ emerges as a guide. While attempts at meat reduction lead to empowerment, responsibilization comes with guilt, imposing double transition processes.

Original language	English
Publication date	2023
Publication status	Published - 2023
Event	Consumer Culture Theory Conference - Lund University , Lund, Sweden Duration: 27 Jun 2023 → 30 Jun 2023 https://www.cctc2023.com/

Conference

Conference	Consumer Culture Theory Conference
Location	Lund University
Country/Territory	Sweden
City	Lund
Period	27/06/2023 → 30/06/2023
Internet address	https://www.cctc2023.com/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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Cite this

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title = "Moralizing meat consumption in the disruptive era of climate change: The case of emergent adults",

abstract = "We explore emergent adults{\textquoteright} perceptions of responsibility for meat reduction in the transition to living independently. Enacting meat reduction in the context of everyday life, a {\textquoteleft}moral meat reduction grammar{\textquoteright} emerges as a guide. While attempts at meat reduction lead to empowerment, responsibilization comes with guilt, imposing double transition processes.",

author = "Alice Gr{\o}nh{\o}j and Malene Gram",

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T2 - Consumer Culture Theory Conference

AU - Grønhøj, Alice

AU - Gram, Malene

PY - 2023

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N2 - We explore emergent adults’ perceptions of responsibility for meat reduction in the transition to living independently. Enacting meat reduction in the context of everyday life, a ‘moral meat reduction grammar’ emerges as a guide. While attempts at meat reduction lead to empowerment, responsibilization comes with guilt, imposing double transition processes.

AB - We explore emergent adults’ perceptions of responsibility for meat reduction in the transition to living independently. Enacting meat reduction in the context of everyday life, a ‘moral meat reduction grammar’ emerges as a guide. While attempts at meat reduction lead to empowerment, responsibilization comes with guilt, imposing double transition processes.

M3 - Conference abstract for conference

Y2 - 27 June 2023 through 30 June 2023

ER -

Moralizing meat consumption in the disruptive era of climate change: The case of emergent adults

Abstract

Conference

UN SDGs

AUB Link

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Cite this