Motherhood, Advertising, and Anxiety: A Cross-Cultural Perspective on Danonino Commercials

Alexandre Coutant, Valérie-Inès de La Ville, Malene Gram, Nathalie Boireau

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Advertising & Society Quarterly
Volume	12
Issue number	2
Pages (from-to)	1-19
Number of pages	19
ISSN	1534-7311
DOIs	https://doi.org/10.1353/asr.2011.0017
Publication status	Published - 2011

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title = "Motherhood, Advertising, and Anxiety: A Cross-Cultural Perspective on Danonino Commercials",

author = "Alexandre Coutant and {de La Ville}, Val{\'e}rie-In{\`e}s and Malene Gram and Nathalie Boireau",

year = "2011",

doi = "10.1353/asr.2011.0017",

language = "English",

volume = "12",

pages = "1--19",

journal = "Advertising & Society Quarterly",

issn = "1534-7311",

publisher = "Advertising Educational Foundation",

number = "2",

}

TY - JOUR

T1 - Motherhood, Advertising, and Anxiety

T2 - A Cross-Cultural Perspective on Danonino Commercials

AU - Coutant, Alexandre

AU - de La Ville, Valérie-Inès

AU - Gram, Malene

AU - Boireau, Nathalie

PY - 2011

Y1 - 2011

U2 - 10.1353/asr.2011.0017

DO - 10.1353/asr.2011.0017

M3 - Journal article

SN - 1534-7311

VL - 12

SP - 1

EP - 19

JO - Advertising & Society Quarterly

JF - Advertising & Society Quarterly

IS - 2

ER -