Barter is used not only in developing countries and not only by small companies. Even some of the largest U.S. companies are involved in barter. The most frequently bartered goods and services are media and travel. Researchers, who investigate barter, sometimes cite motives for barter but there has not been published (to the author’s knowledge) any framework that would allow classification of barter drivers. The paper examines whether the theory of consumption values framework could be used to classify barter drivers identified by a literature review. Various types of barter are considered (direct barter and barter exchanges, barter between individuals and barter between organizations, etc.) in order to test the hypothesis in a robust manner.
|Title of host publication||Proceedings of the 13th International Conference on Finance and Banking|
|Number of pages||9|
|Place of Publication||Karvina, Czech Republic|
|Publisher||Silesian University, School of Business Administration|
|Publication status||Published - 2012|