When internal communication becomes multi-vocal.: A study of coworker communication on internal social media

Vibeke Thøis Madsen

When internal communication becomes multi-vocal. A study of coworker communication on internal social media

Vibeke Thøis Madsen

Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research › peer-review

Abstract

The aim of this paper is to present the findings of an exploratory case study of communication on internal social media within the Danish bank, Jyske Bank. The study involved an analysis of staff interaction on internal social media over three months, as well as interviews with 17 of the bank’s employees. The study not only answers questions about who participates in internal social media and the content of their communication, it also shows that when organizational culture and management support coworker communication, internal social media becomes a multi-vocal rhetorical arena where coworkers are likely to converse about how to solve product and customer-related challenges, and to discuss working conditions. In addition, this study shows that coworkers co-construct organizational identity when they discuss questions such as: Who are we as an organization? Which products should we provide for the customers? And how do we distinguish ourselves from the competitors?

Translated title of the contribution	Når intern kommunikation bliver multi-vokal: Et studie af medarbejderkommunikation på interne sociale medier
Original language	English
Publication date	1 Jun 2015
Number of pages	16
Publication status	Published - 1 Jun 2015
Externally published	Yes
Event	CCI Conference on Corporate Communication - New York, Denmark Duration: 2 Jun 2015 → 5 Jun 2015

Conference

Conference	CCI Conference on Corporate Communication
Country/Territory	Denmark
City	New York
Period	02/06/2015 → 05/06/2015

Access to Document

http://www.corporatecomm.org/event/cci-conference-on-corporate-communication-2015/

AUB Link

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Cite this

@conference{7d421e2821d24bce9b9e5a5c8bd1b59f,

title = "When internal communication becomes multi-vocal.: A study of coworker communication on internal social media",

abstract = "The aim of this paper is to present the findings of an exploratory case study of communication on internal social media within the Danish bank, Jyske Bank. The study involved an analysis of staff interaction on internal social media over three months, as well as interviews with 17 of the bank{\textquoteright}s employees. The study not only answers questions about who participates in internal social media and the content of their communication, it also shows that when organizational culture and management support coworker communication, internal social media becomes a multi-vocal rhetorical arena where coworkers are likely to converse about how to solve product and customer-related challenges, and to discuss working conditions. In addition, this study shows that coworkers co-construct organizational identity when they discuss questions such as: Who are we as an organization? Which products should we provide for the customers? And how do we distinguish ourselves from the competitors?",

author = "Madsen, {Vibeke Th{\o}is}",

note = "Vibeke is a Ph.d. candidate at the Center for Corporate Communication, Department of Business Communication, School of Business and Social Sciences, Aarhus University, Denmark. Her research interest includes internal social media, internal communication, organizational identity, organizational communication and social media.; CCI Conference on Corporate Communication ; Conference date: 02-06-2015 Through 05-06-2015",

year = "2015",

month = jun,

day = "1",

language = "English",

}

TY - CONF

T1 - When internal communication becomes multi-vocal.

T2 - CCI Conference on Corporate Communication

AU - Madsen, Vibeke Thøis

N1 - Vibeke is a Ph.d. candidate at the Center for Corporate Communication, Department of Business Communication, School of Business and Social Sciences, Aarhus University, Denmark. Her research interest includes internal social media, internal communication, organizational identity, organizational communication and social media.

PY - 2015/6/1

Y1 - 2015/6/1

N2 - The aim of this paper is to present the findings of an exploratory case study of communication on internal social media within the Danish bank, Jyske Bank. The study involved an analysis of staff interaction on internal social media over three months, as well as interviews with 17 of the bank’s employees. The study not only answers questions about who participates in internal social media and the content of their communication, it also shows that when organizational culture and management support coworker communication, internal social media becomes a multi-vocal rhetorical arena where coworkers are likely to converse about how to solve product and customer-related challenges, and to discuss working conditions. In addition, this study shows that coworkers co-construct organizational identity when they discuss questions such as: Who are we as an organization? Which products should we provide for the customers? And how do we distinguish ourselves from the competitors?

AB - The aim of this paper is to present the findings of an exploratory case study of communication on internal social media within the Danish bank, Jyske Bank. The study involved an analysis of staff interaction on internal social media over three months, as well as interviews with 17 of the bank’s employees. The study not only answers questions about who participates in internal social media and the content of their communication, it also shows that when organizational culture and management support coworker communication, internal social media becomes a multi-vocal rhetorical arena where coworkers are likely to converse about how to solve product and customer-related challenges, and to discuss working conditions. In addition, this study shows that coworkers co-construct organizational identity when they discuss questions such as: Who are we as an organization? Which products should we provide for the customers? And how do we distinguish ourselves from the competitors?

M3 - Paper without publisher/journal

Y2 - 2 June 2015 through 5 June 2015

ER -