When internal communication becomes multi-vocal. A study of coworker communication on internal social media

Vibeke Thøis Madsen

Research output: Contribution to conference without publisher/journalPaper without publisher/journalResearchpeer-review


The aim of this paper is to present the findings of an exploratory case study of communication on internal social media within the Danish bank, Jyske Bank. The study involved an analysis of staff interaction on internal social media over three months, as well as interviews with 17 of the bank’s employees. The study not only answers questions about who participates in internal social media and the content of their communication, it also shows that when organizational culture and management support coworker communication, internal social media becomes a multi-vocal rhetorical arena where coworkers are likely to converse about how to solve product and customer-related challenges, and to discuss working conditions. In addition, this study shows that coworkers co-construct organizational identity when they discuss questions such as: Who are we as an organization? Which products should we provide for the customers? And how do we distinguish ourselves from the competitors?
Translated title of the contributionNår intern kommunikation bliver multi-vokal: Et studie af medarbejderkommunikation på interne sociale medier
Original languageEnglish
Publication date1 Jun 2015
Number of pages16
Publication statusPublished - 1 Jun 2015
Externally publishedYes
EventCCI Conference on Corporate Communication - New York, Denmark
Duration: 2 Jun 20155 Jun 2015


ConferenceCCI Conference on Corporate Communication
CityNew York

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