Negotiating the Meaning of Artefacts: branding in a semeiotic perspective

Torkild Leo Thellefsen, Bent Sørensen, Mikael Vetner, Christian Andersen

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@article{f973d7a0ac6311dbb942000ea68e967b,

title = "Negotiating the Meaning of Artefacts: branding in a semeiotic perspective",

author = "Thellefsen, {Torkild Leo} and Bent S{\o}rensen and Mikael Vetner and Christian Andersen",

year = "2006",

language = "English",

volume = "162",

pages = "371--381",

journal = "Semiotica",

issn = "0037-1998",

publisher = "De Gruyter Mouton",

number = "1/4",

}