Netflix Originals and the Nordic Noir Brand

Alongside the important position of Nordic Noir in European crime fiction, it comes as no surprise that Netflix has utilized this subgenre both on the Nordic markets and as part of the streaming service’s transnational ambitions. Through the impressive range of so-called ‘altgenres’ (or Netflix subgenres) associated with Nordic Noir, the Nordic style and brand has claimed a significant position in the overall catalogue of European crime series on the portal. However, it is necessary to not only read the position of Nordic Noir through generic references or Netflix’s own commissions. Netflix’s acquisition, co-production and new branding models also need to be taken into consideration.