NETWORK BASED BUSINESS MODEL INNOVATION TARGETING THE BOP MARKET

Jacob Ravn; Martin Kroghstrup Nielsen; Peter Lindgren

NETWORK BASED BUSINESS MODEL INNOVATION TARGETING THE BOP MARKET

Jacob Ravn, Martin Kroghstrup Nielsen, Peter Lindgren

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

Abstract

Through innovation of products, process and business models targeting the needs of 4 billion poor

people living at "the base of pyramid" (BoP) (Prahalad & Hart 2002) in developing countries the

private sector can actively support poverty alleviation and at the same time reach new untouched

market. - A market is estimated a value of 5.3 trillion US$ (Hammond, Kramer, Tran, Kratz 2007).

A number of researchers has dealt with the BoP - market potential and not least tried to understand

how to penetrate this apparent blue ocean. Two distinct lines of thought when targeting BoP markets

in developing countries seems to show up in the literature:

The technological line - exemplified by the - exemplified by the Life Straw business model - a high tech

"straw" consisting of 12 chemical filters to purify water - an example of technology driven

innovation to meet the BoP demands for clean water (Kandachar & Halme 2008).

The market and customer line - exemplified by soap producers trying to penetrate the BoPline - exemplified by soap producers trying to penetrate the BoP

market through product adaptation selling soap in smaller packages (Hart & Christensen

2002, Prahalad 2006).

Based on the case study on access2innovation (www.access2innovation.com) this paper discuss a

upcoming new strategy within the BoP paradigm that lies within a bottom-up driven public-privatecivil-

society BoP approach - as network based BoP innovation potentially could open new

- as network based BoP innovation potentially could open new

possibilities to product and service development to the BoP market.

Original language	English
Title of host publication	Proceedings of the 10th International CINet Conference : Enhancing the Innovation Environment
Volume	CD-rom
Publisher	Continuous Innovation Network
Publication date	2009
Pages	838-850
ISBN (Electronic)	978-90-77360-12-5
Publication status	Published - 2009
Event	10th International CINet Conference - Enhancing the Innovation Environment - Brisbane, Australia Duration: 6 Sept 2009 → 8 Sept 2009 Conference number: 10

Conference

Conference	10th International CINet Conference - Enhancing the Innovation Environment
Number	10
Country/Territory	Australia
City	Brisbane
Period	06/09/2009 → 08/09/2009

Keywords

Business model innovation
network
BoP Market

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Cite this

@inproceedings{30bfbde0cf7111de9e10000ea68e967b,

title = "NETWORK BASED BUSINESS MODEL INNOVATION TARGETING THE BOP MARKET",

abstract = "Through innovation of products, process and business models targeting the needs of 4 billion poorpeople living at {"}the base of pyramid{"} (BoP) (Prahalad & Hart 2002) in developing countries theprivate sector can actively support poverty alleviation and at the same time reach new untouchedmarket. - A market is estimated a value of 5.3 trillion US$ (Hammond, Kramer, Tran, Kratz 2007).A number of researchers has dealt with the BoP - market potential and not least tried to understandhow to penetrate this apparent blue ocean. Two distinct lines of thought when targeting BoP marketsin developing countries seems to show up in the literature:The technological line - exemplified by the - exemplified by the Life Straw business model - a high tech {"}straw{"} consisting of 12 chemical filters to purify water - an example of technology driveninnovation to meet the BoP demands for clean water (Kandachar & Halme 2008).The market and customer line - exemplified by soap producers trying to penetrate the BoPline - exemplified by soap producers trying to penetrate the BoP market through product adaptation selling soap in smaller packages (Hart & Christensen2002, Prahalad 2006).Based on the case study on access2innovation (www.access2innovation.com) this paper discuss aupcoming new strategy within the BoP paradigm that lies within a bottom-up driven public-privatecivil- society BoP approach - as network based BoP innovation potentially could open new- as network based BoP innovation potentially could open new possibilities to product and service development to the BoP market.",

keywords = "Business model innovation, network, BoP Market",

author = "Jacob Ravn and {Kroghstrup Nielsen}, Martin and Peter Lindgren",

year = "2009",

language = "English",

volume = "CD-rom",

pages = "838--850",

booktitle = "Proceedings of the 10th International CINet Conference",

publisher = "Continuous Innovation Network",

note = "10th International CINet Conference - Enhancing the Innovation Environment ; Conference date: 06-09-2009 Through 08-09-2009",

}

Ravn, J, Kroghstrup Nielsen, M & Lindgren, P 2009, NETWORK BASED BUSINESS MODEL INNOVATION TARGETING THE BOP MARKET. in Proceedings of the 10th International CINet Conference: Enhancing the Innovation Environment. vol. CD-rom, Continuous Innovation Network, pp. 838-850, 10th International CINet Conference - Enhancing the Innovation Environment, Brisbane, Australia, 06/09/2009.

NETWORK BASED BUSINESS MODEL INNOVATION TARGETING THE BOP MARKET. / Ravn, Jacob; Kroghstrup Nielsen, Martin; Lindgren, Peter.
Proceedings of the 10th International CINet Conference: Enhancing the Innovation Environment. Vol. CD-rom Continuous Innovation Network, 2009. p. 838-850.

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

TY - GEN

T1 - NETWORK BASED BUSINESS MODEL INNOVATION TARGETING THE BOP MARKET

AU - Ravn, Jacob

AU - Kroghstrup Nielsen, Martin

AU - Lindgren, Peter

N1 - Conference code: 10

PY - 2009

Y1 - 2009

N2 - Through innovation of products, process and business models targeting the needs of 4 billion poorpeople living at "the base of pyramid" (BoP) (Prahalad & Hart 2002) in developing countries theprivate sector can actively support poverty alleviation and at the same time reach new untouchedmarket. - A market is estimated a value of 5.3 trillion US$ (Hammond, Kramer, Tran, Kratz 2007).A number of researchers has dealt with the BoP - market potential and not least tried to understandhow to penetrate this apparent blue ocean. Two distinct lines of thought when targeting BoP marketsin developing countries seems to show up in the literature:The technological line - exemplified by the - exemplified by the Life Straw business model - a high tech "straw" consisting of 12 chemical filters to purify water - an example of technology driveninnovation to meet the BoP demands for clean water (Kandachar & Halme 2008).The market and customer line - exemplified by soap producers trying to penetrate the BoPline - exemplified by soap producers trying to penetrate the BoP market through product adaptation selling soap in smaller packages (Hart & Christensen2002, Prahalad 2006).Based on the case study on access2innovation (www.access2innovation.com) this paper discuss aupcoming new strategy within the BoP paradigm that lies within a bottom-up driven public-privatecivil- society BoP approach - as network based BoP innovation potentially could open new- as network based BoP innovation potentially could open new possibilities to product and service development to the BoP market.

AB - Through innovation of products, process and business models targeting the needs of 4 billion poorpeople living at "the base of pyramid" (BoP) (Prahalad & Hart 2002) in developing countries theprivate sector can actively support poverty alleviation and at the same time reach new untouchedmarket. - A market is estimated a value of 5.3 trillion US$ (Hammond, Kramer, Tran, Kratz 2007).A number of researchers has dealt with the BoP - market potential and not least tried to understandhow to penetrate this apparent blue ocean. Two distinct lines of thought when targeting BoP marketsin developing countries seems to show up in the literature:The technological line - exemplified by the - exemplified by the Life Straw business model - a high tech "straw" consisting of 12 chemical filters to purify water - an example of technology driveninnovation to meet the BoP demands for clean water (Kandachar & Halme 2008).The market and customer line - exemplified by soap producers trying to penetrate the BoPline - exemplified by soap producers trying to penetrate the BoP market through product adaptation selling soap in smaller packages (Hart & Christensen2002, Prahalad 2006).Based on the case study on access2innovation (www.access2innovation.com) this paper discuss aupcoming new strategy within the BoP paradigm that lies within a bottom-up driven public-privatecivil- society BoP approach - as network based BoP innovation potentially could open new- as network based BoP innovation potentially could open new possibilities to product and service development to the BoP market.

KW - Business model innovation

KW - network

KW - BoP Market

M3 - Article in proceeding

VL - CD-rom

SP - 838

EP - 850

BT - Proceedings of the 10th International CINet Conference

PB - Continuous Innovation Network

T2 - 10th International CINet Conference - Enhancing the Innovation Environment

Y2 - 6 September 2009 through 8 September 2009

ER -

NETWORK BASED BUSINESS MODEL INNOVATION TARGETING THE BOP MARKET

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Conference

Keywords

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