New strategic roles of manufacturing: Beyond fit, focus and trade-off

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    This paper aims to view manufacturing from a new angle, and tries to look beyond fit, focus and trade-offs, approaches which may no longer be sufficient for long-term competitive success. Four cases from different industries are described and used to illustrate and discuss the possibility of manufacturing playing new strategic roles. Backward, forward and lateral interactive support are suggested to explicate how manufacturing can realize its new strategic roles. Finally, four new strategic roles of manufacturing are suggested. They are: innovation manufacturing, ramp-up manufacturing, primary manufacturing, and service manufacturing.

    Original languageEnglish
    Title of host publication15th International Annual EurOMA Conference
    Number of pages10
    PublisherUniversity of Groningen
    Publication date2008
    Publication statusPublished - 2008
    Event15th International Annual EurOMA Conference - Groningen, Netherlands
    Duration: 15 Jun 200818 Jun 2008
    Conference number: 15


    Conference15th International Annual EurOMA Conference

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