Abstract
This paper aims to view manufacturing from a new angle, and tries to look beyond fit, focus and trade-offs, approaches which may no longer be sufficient for long-term competitive success. Four cases from different industries are described and used to illustrate and discuss the possibility of manufacturing playing new strategic roles. Backward, forward and lateral interactive support are suggested to explicate how manufacturing can realize its new strategic roles. Finally, four new strategic roles of manufacturing are suggested. They are: innovation manufacturing, ramp-up manufacturing, primary manufacturing, and service manufacturing.
| Original language | English |
|---|---|
| Title of host publication | 15th International Annual EurOMA Conference |
| Number of pages | 10 |
| Publisher | University of Groningen |
| Publication date | 2008 |
| Publication status | Published - 2008 |
| Event | 15th International Annual EurOMA Conference - Groningen, Netherlands Duration: 15 Jun 2008 → 18 Jun 2008 Conference number: 15 |
Conference
| Conference | 15th International Annual EurOMA Conference |
|---|---|
| Number | 15 |
| Country/Territory | Netherlands |
| City | Groningen |
| Period | 15/06/2008 → 18/06/2008 |