Activities per year
Abstract
Purpose
The purpose of this paper is to advance the understanding of sound branding by developing a new conceptual framework and providing an overview of the research literature on non-musical sound.
Design/methodology/approach
Using four mutually exclusive and collectively exhaustive types of non-musical sound, the paper assesses and synthesizes 99 significant studies across various scholarly fields.
Findings
The overview reveals two areas in which more research may be warranted, that is, non-musical atmospherics and non-musical sonic logos. Moreover, future sound-branding research should examine in further detail the potentials of developed versus annexed object sounds, and mediated versus unmediated brand sounds.
Research limitations/implications
The paper provides important insights into critical issues that suggest directions for further research on non-musical sound branding.
Practical implications
The paper identifies an unexploited terrain of possibilities for the use of sound in marketing and branding.
Originality/value
The paper identifies a subfield within sound-branding research that has received little attention despite its inevitability and potential significance.
The purpose of this paper is to advance the understanding of sound branding by developing a new conceptual framework and providing an overview of the research literature on non-musical sound.
Design/methodology/approach
Using four mutually exclusive and collectively exhaustive types of non-musical sound, the paper assesses and synthesizes 99 significant studies across various scholarly fields.
Findings
The overview reveals two areas in which more research may be warranted, that is, non-musical atmospherics and non-musical sonic logos. Moreover, future sound-branding research should examine in further detail the potentials of developed versus annexed object sounds, and mediated versus unmediated brand sounds.
Research limitations/implications
The paper provides important insights into critical issues that suggest directions for further research on non-musical sound branding.
Practical implications
The paper identifies an unexploited terrain of possibilities for the use of sound in marketing and branding.
Originality/value
The paper identifies a subfield within sound-branding research that has received little attention despite its inevitability and potential significance.
Original language | English |
---|---|
Journal | European Journal of Marketing |
Volume | 52 |
Issue number | 7/8 |
Pages (from-to) | 1505-1525 |
Number of pages | 21 |
ISSN | 0309-0566 |
DOIs | |
Publication status | Published - 2018 |
Keywords
- Advertising
- Branding
- Non-musical
- Research overview
- Sound
Activities
- 4 Peer review of manuscripts
-
European Journal of Marketing (Journal)
Bonde, A. (Peer reviewer)
19 Jun 2024Activity: Editorial work and peer review › Peer review of manuscripts › Research
-
Journal of Product and Brand Management (Journal)
Bonde, A. (Peer reviewer)
Aug 2021Activity: Editorial work and peer review › Peer review of manuscripts › Research
-
Journal of Product and Brand Management (Journal)
Bonde, A. (Peer reviewer)
Oct 2019 → Nov 2019Activity: Editorial work and peer review › Peer review of manuscripts › Research