Nonwestern Popcultural Placemaking

Szilvia Gyimóthy

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

Abstract

The shifting power constellations of globalization constantly affect placemaking practices and opportunities for tourism destinations, striving to create a ‘unique’ sense of place on international markets. Contemporary nonwestern representations of Europe are a case in point, illustrating asymmetric effects on the imaginaries and travel choices of resident and diasporic Asian middle classes (Monteneiro 2014; Dudrah 2012; Josiam et al. 2015). Despite the claimed significance of the creative industries on tourism flows (Young & Young 2008; Roesch 2009; Schaefer & Karan 2012; Euroscreen 2015), the complex relationships between popcultural phenomena, leisure mobility and regional development are little understood (Connell 2012). This study addresses the spatial consequences of mediatized tourism in Interlaken (Switzerland) and illustrates how non-western popcultural representations trigger new entrepreneurial initiatives and relationships transcending traditional Swiss placemaking trajectories. Adopting a dialectic and multi-scalar ontology of place (Massey 1999; Sheppard 2002), the paper draws on the notion of positionality and texture to analyse transforming place-making imageries and practices.
Original languageEnglish
Publication date2016
Number of pages9
Publication statusPublished - 2016
EventInternational Place Branding Association: IPBA I. - Hendon Hall, London, United Kingdom
Duration: 7 Dec 20169 Dec 2016
Conference number: 1
http://placebranding.org/

Conference

ConferenceInternational Place Branding Association
Number1
LocationHendon Hall
CountryUnited Kingdom
CityLondon
Period07/12/201609/12/2016
Internet address

Fingerprint

Tourism
International markets
Trigger
Dialectics
Sense of place
Globalization
Trajectory
Regional development
Creative industries
Switzerland
Imagery
Middle class
Asymmetric effects
Asia
Tourism destination
Texture
Leisure
Ontology
Residents

Cite this

Gyimóthy, S. (2016). Nonwestern Popcultural Placemaking. Abstract from International Place Branding Association, London, United Kingdom.
Gyimóthy, Szilvia. / Nonwestern Popcultural Placemaking. Abstract from International Place Branding Association, London, United Kingdom.9 p.
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Gyimóthy, S 2016, 'Nonwestern Popcultural Placemaking', International Place Branding Association, London, United Kingdom, 07/12/2016 - 09/12/2016.

Nonwestern Popcultural Placemaking. / Gyimóthy, Szilvia.

2016. Abstract from International Place Branding Association, London, United Kingdom.

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

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Gyimóthy S. Nonwestern Popcultural Placemaking. 2016. Abstract from International Place Branding Association, London, United Kingdom.