On Brand and Line Extensions

Bodil Stilling Blichfeldt

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationProceedings for the 10th International Product Development Management Conference
EditorsThomas P., red. Hustad, Christer, red. Karlsson
Place of PublicationBelgien
Publication date2003
Pages77-92
Publication statusPublished - 2003
Externally publishedYes

Cite this

Blichfeldt, B. S. (2003). On Brand and Line Extensions. In T. P. . R. Hustad, & C. R. Karlsson (Eds.), Proceedings for the 10th International Product Development Management Conference (pp. 77-92).