On Brand and Line Extensions

Bodil Stilling Blichfeldt

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Proceedings for the 10th International Product Development Management Conference
Editors	Thomas P., red. Hustad, Christer, red. Karlsson
Place of Publication	Belgien
Publication date	2003
Pages	77-92
Publication status	Published - 2003
Externally published	Yes

AUB Link

@inbook{f0731c1b193c4404a01c349cdfaf85c5,

title = "On Brand and Line Extensions",

author = "Blichfeldt, {Bodil Stilling}",

year = "2003",

language = "English",

pages = "77--92",

editor = "Hustad, {Thomas P., red.} and Karlsson, {Christer, red.}",

booktitle = "Proceedings for the 10th International Product Development Management Conference",

}