Online Consumer Ethnocentrism of Danish Consumers

Research output: Working paperResearchpeer-review

Abstract

No doubt that consumer ethnocentrism is an important phenomenon in international marketing. However, not much attention has been paid to consumer ethnocentrism in an online context. The current study aims to fill in this gap. Specifically, the ethnocentric tendency of Danish online consumers is examined.
Original languageEnglish
Publication statusIn preparation - 2017

Keywords

  • Ethnocentrism, Danmark, Online, e-commerce

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