Oplevelseserhverv, corona-pandemi og innovation

This article is about the experience industries during and after the corona
pandemic, and about how these industries met and handled the corona
crisis, not only defensively and reactively, but also offensively and
innovatively. First, we look at how the corona crisis and shutdown
generally affected the experience industries through a series of studies of
the experience industries' situation during the pandemic. Next, a number
of more theoretical as well as professional-communicative treatments of
the complex between experience industries, corona pandemic and
innovation are reviewed. Subsequently, a number of short case examples
of companies within the experience industries are presented, illustrating
and exemplifying the various innovative initiatives that the companies
initiated during the crisis. Finally, the article looks at the types of innovation
that have emerged during the corona pandemic, as well as discussing the
connection between crisis and innovation. The article ends with a
conclusion and perspective in relation to the time post-corona.