Paradoxes of International Marketing in Developing Countries

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	The Paradoxes of Globalisation
Editors	Erik Milliot, Nadine Turnois
Publisher	Palgrave Macmillan
Publication date	Dec 2010
Pages	119-131
ISBN (Print)	978-0-230-27868-4
Publication status	Published - Dec 2010

AUB Link

@inbook{c6f1b6e6dece432591782f7248f6167c,

title = "Paradoxes of International Marketing in Developing Countries",

author = "Marinova, {Svetla Trifonova} and Marinov, {Marin Alexandrov}",

year = "2010",

month = dec,

language = "English",

isbn = "978-0-230-27868-4",

pages = "119--131",

editor = "Erik Milliot and Nadine Turnois",

booktitle = "The Paradoxes of Globalisation",

publisher = "Palgrave Macmillan",

}