Some very good arguments can be given in favor of the Augustinean wisdom, according to which it is impossible to provide a satisfactory definition of the concept of time. However, even in the absence of a proper definition, it is possible to deal with conceptual problems regarding time. It can be done in terms of analogies and metaphors. In particular, it is attractive to make use of Peirce's diagrams by means of which various kinds of conceptual experimentation can be carried out. This paper investigates how Peircean diagrams can be used within the study of time. In particular, we discuss 1) the topological properties of time, 2) the implicative structure in tense logic, 3) the notions of open future and branching time models, and finally 4) tenselogical alternatives to branching time models.