Perceived advertising intrusiveness and avoidance in emerging economies – the case of China

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationResearch Handbook of Marketing in Emerging Economies
EditorsMarin Marinov
PublisherEdward Elgar Publishing
Publication dateApr 2017
ISBN (Print)978 1 78471 316 4
ISBN (Electronic)978 1 78471 317 1
Publication statusPublished - Apr 2017

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