Original language | English |
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Title of host publication | Research Handbook of Marketing in Emerging Economies |
Editors | Marin Marinov |
Publisher | Edward Elgar Publishing |
Publication date | Apr 2017 |
Pages | 125-145 |
Chapter | 7 |
ISBN (Print) | 978 1 78471 316 4 |
ISBN (Electronic) | 978 1 78471 317 1 |
Publication status | Published - Apr 2017 |
Perceived advertising intrusiveness and avoidance in emerging economies – the case of China
Dan Petrovici, Svetla Trifonova Marinova, Marin Alexandrov Marinov
Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review